Most advertising guides are written for venture-backed companies with six-figure budgets to burn. Eagle Arizona is a plain-language handbook written by Abril Alexandra Burstein Cordova for small business owners who need their campaigns to pay for themselves from day one.
No subscription lock-ins, no confusing video portals. You get direct access to the complete digital publication, practical calculation sheets, and implementation checklists to keep forever.
Formatted cleanly for iPad, desktop, or mobile. Broken down into bite-sized actionable steps with zero filler.
Ready-to-use Google Sheet and Excel template to determine exact cost-per-acquisition targets before spending a single dollar.
Step-by-step formula for combining interests, behaviors, and lookalikes to pinpoint buyers instead of casual scrollers.
Real-world before-and-after examples showing what makes headlines, images, and short videos convert on Instagram and Facebook.
Each chapter builds logically upon the previous one, guiding you from a blank Meta account to your first profitable customer orders.
How campaigns, ad sets, and ads work together under the hood, and the #1 setup mistake that causes beginners to fight the algorithm.
How to layer interests, behaviors, and custom audiences so your ads only show to people who have the intent and budget to buy.
Simple photo, video, and carousel frameworks you can create in 20 minutes with your smartphone. No high-priced production studio needed.
How much to spend during the initial testing phase, when to increase daily spend, and how to prevent cutting a winning ad set too early.
Plain-English, step-by-step setup so your retargeting and lookalike audiences actually collect accurate purchase data.
Cut through the noise of vanity metrics. Discover the only three numbers that predict revenue, and learn exactly what to do next.
We believe in setting clear expectations before you buy. This book is written to save you time and money, but it is not for everyone.
Instant digital access to the complete 148-page guide, 4 editable worksheets, and step-by-step Pixel checklists. See our return policy before you buy.
We believe in 100% transparency. Here is exactly how digital delivery, refunds, and your privacy are handled.
Eagle Arizona is delivered as a digital download. Because the file is accessible right after purchase, the return policy works a little differently from a physical product.
Refunds can be requested within 14 days of purchase, as long as the ebook hasn't been downloaded yet.
Once the file has been downloaded, the sale is final. Digital files can't be returned once they've been accessed.
If the file won't open or download correctly, contact us and we'll resend it or issue a full refund — no questions asked.
If you're charged more than once for the same order, let us know and we'll refund the duplicate charge in full.
Approved refunds are returned to the original payment method within 5–10 business days.
Email us using the details below and include your order details.
This describes what information Eagle Arizona collects when you visit this site or buy the guide, and how it's used.
Name and email address when you make a purchase or contact us, plus basic technical data (like browser type and pages visited) used to keep this site running.
To deliver the ebook, respond to questions, process refunds, and send purchase-related communication. We don't sell your information to third parties.
Payments are handled by a third-party processor. We don't store your full card details on our own systems.
This site may use basic cookies to remember preferences and understand how visitors use the site.
You can request a copy of the information we hold about you, or ask us to delete it, by contacting us using the details below.
These terms cover your purchase and use of the Eagle Arizona ebook. By buying the guide, you agree to them.
Eagle Arizona is a digital ebook delivered as a PDF, sold for personal or single-business use.
Buying the guide gives you a personal, non-transferable license to use it. You may not resell, redistribute, or share the file with others.
The guide teaches a process, not a guaranteed outcome. Ad performance depends on your product, market, and budget.
Refund eligibility follows the return policy above.
Eagle Arizona and Abril Alexandra Burstein Cordova aren't liable for losses related to advertising decisions made using the guide.
These terms are governed by the laws of the State of California.
We are happy to answer any questions about the guide, compatibility with your industry, or order delivery.
Direct communication line for reader questions, press inquiries, and order support.